Within a compact space, we managed to include everything needed to deliver a professional service.
Owner
Founded with a strong technical and sporting focus, Red Bike is today a point of reference in the cycling world, for both amateur and competitive riders. Since its opening, the company has worked closely with major international brands on the testing and development of bicycles, tires, suspension systems and components. Red Bike is not just about sales, but about consulting, experience and performance: every product is tested in-house by the staff and the racing team before being offered to customers. As an official retailer of brands such as Orbea and Haibike, Red Bike provides comprehensive solutions for road bikes, MTBs, e-bikes and urban mobility, combining sales with a specialized workshop and advanced professional bike fitting services.
In an increasingly competitive market, the organization of workspaces plays a central role in service quality.
The renewal of the workshop represents a strategic step to improve efficiency, organization and day-to-day operations, enhancing both the professionals’ work and the overall customer experience.
On the occasion of its 15th anniversary, Red Bike decided to completely renew its space in Rivoli, upgrading both the store and the workshop.
For the latter—the beating heart of the business—they turned to 3D Beta. The main challenge was to optimize a compact space, transforming it into a fully equipped workshop capable of delivering an efficient, high-level service for road bikes, MTBs and e-bikes. 3D Beta designed a custom drawer unit that combines organization, accessibility and robustness, allowing mechanics to always have tools and components within easy reach. The result is a compact yet highly high-performing workshop, where every element is designed to improve workflow and reduce service times. A concrete example of how a well-designed bicycle workshop project can directly impact the quality of customer service, enhancing technical expertise and professionalism.
The collaboration between Red Bike and 3D Beta shows how a custom-designed workshop furnishing solution can truly make a difference, especially in limited spaces. A targeted intervention that combines functionality, design and strategic vision, strengthening Red Bike’s identity as a benchmark workshop in the cycling world.
