A custom Ducati red workshop: exclusive design, ergonomic layout, and functionality for an efficient and distinctive technical space.
Colucci Motors Srl in Matera is the result of a passion passed down through generations.
Inaugurated in March 2024, the company represents the evolution of a journey that began 50 years ago with Mario Colucci, who opened the original Centro Moto Colucci on Via Lucana in Matera.
The legacy continues with his son Nico, a former official Ducati rider, who carries on the family tradition through Colucci Motors, combining experience and innovation in the sale of new and used multi-brand vehicles and specialized assistance.
The bond with two wheels remains strong.
“Centro Moto Colucci Ducati Matera” now serves as a reference point for fans of the Borgo Panigale brand. It offers new Ducati motorcycles, along with comprehensive service, workshop, and spare parts support.
This project celebrates a successful family story. It also contributes to the growth of motor culture, an essential part of the region’s tourism and local economy.
3D Beta designed a workshop with an exclusive look, entirely dominated by the color red—the very same shade that symbolizes the power, speed, and sporting spirit of Ducati.
This color choice is not only a tribute to the renowned motorcycle brand from Borgo Panigale but also a defining element that gives character and identity to the entire work environment.
The furnishings were custom-designed to fit the new space perfectly, ensuring optimal organization and ergonomic efficiency to support the technicians’ daily operations.
Every element was conceived to combine functionality with design, creating a professional, tidy, and highly efficient workspace.
The goal was to create a modern, innovative workshop capable of meeting the needs of high-level service, where the quality of maintenance and support is reflected in the spaces where work is performed.
The customization of the environment not only enhances operational efficiency, but also makes the customer experience more immersive. It transforms the workshop into a true reference point for motor enthusiasts.
Thanks to attention to detail and the quality of the materials used, the new space perfectly represents the evolution and growth of Centro Moto Colucci. It blends tradition and innovation in an environment that expresses passion, professionalism, and a deep connection to the world of both two and four wheels.
