At this dealership, 3D Beta has set up not only the workshop, but also a small bar and the reception area.
Workshop Manager
Yamaha Motorsport Segrate is the largest Yamaha dealership in Europe. It plays a key role in the Italian market and serves to strengthen the Yamaha brand’s presence in our country.
A point of reference for motorcycle and scooter enthusiasts, where
passion for two wheels meets innovation, service, and expertise. From sales to after-sales service, including events, test rides, and community-focused services, Yamaha Segrate today represents a true ecosystem serving the Yamaha world.
Yamaha Motorsport Segrate chose 3D Beta for its proven reliability and the modular flexibility of its solutions.
The result is a workshop that goes beyond its mere technical function: a space enhanced by the addition of a small bar and a reception area designed to improve the customer experience.
The collaboration between D&G Motorsport and 3D Beta led to the creation of an innovative and highly immersive environment, designed to highlight the entire Yamaha Motor range.
The new Segrate location is not just a sales point, but a true experiential hub for motorsport and lifestyle enthusiasts.
Every element has been carefully crafted to enhance the customer experience: functional display layouts, interactive spaces, and high-quality materials. The Yamaha brand identity has been consistently conveyed through a modern, welcoming, and engaging architectural concept.
This project demonstrates how a tailor-made design and experiential strategy can elevate the concept of a dealership. No longer just a place for purchasing, but an emotional and community-driven space, aligned with the new demands of the market.
